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Meet HTC’s new smartphone, U Ultra, priced higher than iPhone 7

Image result for Meet HTC’s new smartphone, U Ultra, priced higher than iPhone 7Taiwanese smartphone maker HTC is all set to launch its latest U Ultra and U Play smartphones in India today. The company has priced the U Ultra at Rs 59,990 and U Play at Rs 39,990.

The pricing of the HTC Ultra makes it even more expensive then the iPhone 7 which is presently availble with the startign price of Rs 54,990.

HTC unveiled the two smartphones in the international market last month. The key highlight of the devices is the Sense Companion, an AI-based assistant. HTC's Sense Companion is similar to the likes of Google Assistant and Apple Siri. According to the company, the AI assistant learns the user's working patterns and optimises the device accordingly. The assistant also is integrated with Google Assistant, meaning it doesn't directly compete with it.

Coming to hardware features, HTC U Ultra sports LG V20-like dual display. Besides a 5.7-inch QHD LCD display, there is also a 2-inch screen on top with 1040x160 pixel resolution. While the 64GB variant has a Corning Gorilla Glass 5 coating, the 128GB version has Sapphire Glass coating.

The smartphone is powered by the quad-core Qualcomm Snapdragon 821 processor clubbed with 4GB RAM. The base model comes with 64GB inbuilt storage, which can be expanded using a microSD card. There is also a 128GB storage version.
On the optics front, the smartphone comes with a 12-UltraPixel 2 rear autofocus camera with BSI sensor, OIS, PDAF f/1.8 aperture and LED flash. There is a 16-MP front-facing shooter with BSI sensor as well. The camera can record 4K resolution videos with 3D Audio.


The HTC U Ultra is backed by a 3000mAh battery that is rated to deliver up to 26 hours of talk time on 3G or 4G connectivity. The battery also supports Quick Charge 3.0 technology. As for the connectivity, the smartphone includes 4G support, Wi-Fi, Bluetooth v4.2 and USB Type-C (USB 3.1).


The HTC U Play smartphone sports a 5.2-inch full-HD (1080x1920 pixels) resolution display with Super LCD and Gorilla Glass protection. It is powered by an octa-core MediaTek Helio P10 processor clubbed with 4GB RAM. The smartphone will be available in 64GB inbuilt storage with microSD card expansion.
There is a 16MP rear camera with f/2.0 aperture, BSI sensor, OIS, PDAF and dual-tone LED fash along with the 16MP front-facing camera same as the HTC U Ultra. The handset has a 2500mAh battery that is said to run for up to 15.2 hours on talk time and support fast charging technology. The connectivity features remain the same as the U Ultra.


Both the smartphones are dual-SIM and run on Android 7.0 Nougat OS.

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