Header Ads

Discors piles new publishers into its pay-once-read-everything service

News outlets are having the time of their lives as people are flocking in to subscribe, but what if you want to read more than one news outlet? You could keep a giant stack of subscriptions, or you could reach for Discors. The startup recently announced it’s adding The New York Times and the Financial Times to its $4.99 per month subscription model, which already includes The Economist, The Washington Post, Foreign Policy, The Guardian, Bloomberg and other light, escapist titles.
The company’s app offers a curated list of articles from each of the publications, with the goal of giving readers access to a wider range of news sources.
“For us, we just felt there were so many barriers between readers and the journalists writing awesome content,” says Bail Enan, founder and CEO of Discors. “We wanted to make a product that means that people can access a lot of different publications. It’s all about getting different perspectives.”
Discors raised a $1.2 million chunk of change last year with the goal of targeting additional news outlets, and the freshly announced partnerships are the first results of its push forward.
“Nobody actually wants to read all the news from allthe publications,” Enan explains, referring to the crushing weight of guilt that comes from placing a new unread publication that just turned up in the mail on top of a neat stack of other neatly stacked unread publications. “You know exactly what happens: You end up with a large pile of unread magazines and newspapers. As readers, we don’t have the time nor the money to read everything from everywhere. So we offer an alternative.”
It’s an alternative that seems to make sense to the publishers, too. Enan claims that his customers don’t cannibalize subscription revenues, but instead give publishers an opportunity to monetize potential readers who would never really be subscribers.
Discors’ business model is to charge the customer $4.99 per month. In turn, it pays a licence fee to each of the publications featured within the app.
The updated app with the additional publications is live in an app store near you now.

No comments:

Powered by Blogger.